How to lower your internet & phone bill in Canada
Canada has some of the most expensive telecom rates in the developed world. The kicker? The best deals aren't on the website — they're reserved for customers who are about to leave. Here's how to be that customer.
Why this works: the loyalty pricing reality
Canadian telecoms spend a lot of money acquiring new customers — promotions, device subsidies, activation credits. It's far cheaper for them to keep an existing customer by cutting their rate than to let that customer go and spend to replace them.
The problem: they only offer those deals to people who ask. If you quietly pay your bill every month without complaint, you'll keep paying full rate while the person who called yesterday got $25/month off for being mildly inconvenient. The system rewards initiative.
When to call — timing is leverage
Your leverage is highest when:
- Your contract is ending or has already ended. You're month-to-month? You can leave tomorrow. They know it.
- A competitor is running a promotion. Shaw, Videotron, Cogeco, Eastlink, TELUS, Bell, Rogers — one of them is usually offering something. Look it up before you call.
- Your bill just went up. A rate increase is the perfect trigger — you have a legitimate reason to call, and they know it.
- You've been a customer for 2+ years and haven't renegotiated. Long tenure = known quantity = they want to keep you.
The retention department script
When you call, do not go to general customer service. Say this:
"I'd like to speak with someone in retentions, please."
That gets you to the team with actual authority to offer deals. Once you're there:
Opening
"Hi, I've been a customer for [X years] and I'm reviewing my bills. My current rate is $[amount]/month and I've found a comparable plan at [Competitor] for $[lower amount]. I'm considering making the switch — what can you do for me as a loyal customer?"
If they offer something small
"I appreciate that, but [Competitor]'s offer is still better. Is there anything closer to $[target price] that would make it worth staying?"
If they say they can't do better
"In that case, I'll need to think about it. Can you transfer me to cancellations?" (Cancellations often has one more deal to try.)
If you get an offer you like
"Thanks — can you confirm that in writing? And how long is this rate locked in?" Get everything on paper before you hang up.
What they can offer (and what they'll hide)
- Loyalty discounts — a flat monthly reduction for 12–24 months
- Plan downgrades at the same price as your current one (e.g., you keep the same speed but stop paying for an add-on)
- Promotional rate extensions — renewing a deal you're about to age off
- Equipment credits — they waive a modem rental fee or give you a credit
- Bundle discounts — if you have multiple services with them, they may discount one to keep all
None of these are typically advertised. They exist specifically for this call.
The competing offer: your most important tool
Before you call, spend five minutes finding an actual alternative:
- Check your local competitor's website for current promos (Rogers, Bell, TELUS, Videotron, Eastlink, SaskTel — whoever operates in your area)
- Check MVNOs (mobile virtual network operators) for phone plans — Public Mobile, Koodo, Fido, Chatr, Lucky Mobile often have deals significantly below their parent companies
- Know the price, speed (for internet), and data amount (for phones) of the alternative
You don't have to switch — you just have to be credible. A real number is far more powerful than vague dissatisfaction.
What typical savings look like
| Service | Common Starting Rate | Typical Negotiated Saving |
|---|---|---|
| Home internet (50–300 Mbps) | $80–$110/mo | $15–$30/mo |
| Phone plan (medium data) | $55–$85/mo | $10–$25/mo |
| Internet + phone bundle | $130–$175/mo | $20–$50/mo |
Savings are typically valid for 12–24 months, then reset. Set a calendar reminder to call again before the promo period ends.
When to actually switch
If the retention department can't match the competitor's offer and you've gone through cancellations too, it may be time to follow through. Switching has gotten easier:
- For phone plans, your number ports automatically — no gap in service.
- For internet, schedule new install before cancelling the old; there's usually a day or two of overlap.
- Check for early termination fees if you're still under contract — factor that into the total savings math.
Loyalty to a telecom that isn't rewarding you is not a virtue. Switch if it makes financial sense.
The Looni connection: spotting the overpay
Most people don't realize their telecom bill has crept up until they look carefully. A $79 internet promo that expired 14 months ago is now $109 — and you never noticed because it came out on autopay. That's the kind of silent money leak that compounds month after month. One call fixes it — but first you have to see it.
Telecom price creep is one of the most common ways Canadians overpay without realizing it. Looni is being built to surface exactly this — bills that have quietly gone up, subscriptions you forgot about, rates that no longer make sense — and show you the one move that saves you the most. Canadian, free to join.