Private beta · Canada

Money you
actually
open.

Looni turns your real accounts into a game worth playing — spot what's leaking, grow your loon, and build wealth one small move a day. Not another dashboard you'll ignore.

See how it works
Read-only via Plaid Free to join Built in Canada
👩🏻🧑🏽👩🏾👱🏼
Be one of the first founding membersWe never sell your data · PIPEDA · read-only
9:41
🧑🏻
Hey, WrenYour world is thriving 🌱
Your world · Level 7
$27,953.20
↑ $2,236 gained all time ↑ 8%

Save

Quest

Grow

Ask AI

Today's questCook tonight — skip the takeout
+40 XP
RecentSee all
Your loon leveled up 🎉Chick → Diver · 42-day streak
Moved to savingsToday, 9:12 · +25 XP
+$50
U
UberToday, 6:40
−$17
Home Quests Grow You
🔥 42-day streak
The problem

Banks profit from
what you never check.

The average Canadian quietly loses hundreds a year — to fees, dead subscriptions, and idle cash. Not because they're careless. Because checking your money feels like a chore, so nobody does.

$203

Bank fees

The monthly account fee you forgot you pay — every year, on autopilot.

$179

Zombie subscriptions

The renewals you don't use, but your bank never forgets to charge.

$144

Idle cash

Savings earning 0.01% while high-interest accounts pay 4%+.

The fix — Duolingo for your real money

So we made checking
your money a game.

Others gamify practice investing with fake stakes. Looni plays your real financial life — hit a goal and your world blooms, drift and the storm rolls in. You open it because you want to.

Your loon
Grows from Chick to Golden Loon as your real net worth climbs. Your money, leveled up.
🪶
Daily quests
"Move $50 to savings before Friday to keep your 7-day streak alive." +25 XP.
🔥 42-day streak
Squad league
Ranked by savings rate, not wealth. A broke student can beat a millionaire. That's the point.
1 · You · 31%
How it works

Your real money,
turned into a game.

01

Connect your bank

Link accounts through Plaid in 2 minutes. Read-only — Looni can never move your money.

02

Meet your loon

It hatches into a world built from your real balances. Machine learning learns how you spend.

03

Play one move a day

Hit a goal and the world blooms; drift and it storms. You level up as your money grows.

Leak detection · a real optimizer, not just a game

Every fee found.
Nothing hides.

Looni reads every transaction across your Canadian accounts, flags the money quietly leaking out — then hands you the exact fix.

Start scanning free →
Money Leak ScanWhat Looni catches
5 checks
Monthly bank fees you've paid for years without noticingSwitch to $0/mo → save $203/yr
Ghost subscriptions you forgot — but your bank didn'tCancel & keep the cash
Savings earning 0.01% while HISAs pay 4%+Wake up idle cash
Credit-balance alerts before your statement closesNever carry a balance by accident
Cards leaving cashback on the tableSwitch & earn more per year
Typical leaks foundup to $646/yr*
AI money coach

Ask anything.
Get a real answer.

TFSA room, debt vs invest, RRSP timing — your coach knows your numbers and the Canadian rules. Not a generic Google answer.

How much TFSA room do I have?RRSP vs TFSA for my incomeBest HISA in Canada
How we make money

No ads. No selling
your data. Ever.

Most money apps profit when you stay confused. Looni only earns when it actually saves you money — so our incentive is the same as yours.

01

Partner referral fees

When Looni finds you a better bank, HISA, or card and you switch, the partner pays us a referral fee. You save money; we get paid for the result — not the click.

02

Optional Pro — $4.99/mo

Power tools (AI Coach, card optimizer, bill negotiation) live in Pro. The core optimizer and the game stay free forever, funded by the referral model above.

Our pledge

We never sell or share your personal data.
Read-only access via Plaid — we can't move your money.
We only recommend a switch when the math genuinely wins for you.
PIPEDA-aligned. Not a bank. Not financial advice.
Built for trust

Your money is yours.
Always.

Looni connects read-only — we can see the leaks, but we can never move a cent. The same bank-grade security you already trust.

256-bit encryption

Bank-grade, in transit and at rest.

PIPEDA-compliant

Built to Canadian privacy law.

Read-only via Plaid & Flinks

We can see the leaks — never touch your money.

You're never the product

We never sell or share your data. Ever.

Pricing

Free forever.
Pro pays for itself.

Start free and keep more of your money today. Only upgrade when the AI toolkit saves you more than it costs — which, for most people, is week one.

Free
For getting started
$0/forever
Everything you need to stop the leaks.
  • Safe-to-Spend dashboard
  • Behavioral action cards + daily quests
  • One-touch bank switching
  • Money Leak Scan + partner arbitrage
  • Looni Tree, streaks & Looni Score
Start free — no card
Most popular
Pro
For putting money on autopilot
$4.99/mo
Or $3.99/mo billed yearly — save 20%.
  • Everything in Free, plus:
  • Unlimited AI Coach sessions
  • Credit Card + Rent Rewards Optimizer
  • Bill Negotiation AI
  • Advanced analytics + priority support
Go Pro
Cancel anytime · 30-day money-back guarantee
We earn from partners, never ads We never sell your data Read-only via Plaid · 2FA

Free is funded by referral fees from partner banks when Looni saves you money — never by ads, and never by selling your data.

Refer & earn

Get paid to break up
with bad banks.

Send a friend to Looni. When they ditch their bank for a Looni partner, you pocket $5 — and they get a month of Pro, free. For once, the bank's the one paying you.

Get your referral link →

Join the waitlist to grab your link — every friend who joins moves you up the line.

You've earned +$25
M
Maya switched banksopened a partner account
+$5
N
Noah switched banksopened a partner account
+$5
A
Aanya joined Looniclaimed her free month of Pro
+$5
Money Talks

Free guides that
actually help.

No fluff, no jargon — straight answers on the money decisions Canadians actually face.

FAQ

Questions? We've got you.

Can Looni move or access my money?

Never. Looni uses read-only Plaid connections — we can see transactions, but we have zero ability to move or access your funds. It's the same technology used by Wealthsimple, Mint, and major Canadian banks.

How is this different from my bank's app?

Your bank's app shows you transactions — it doesn't tell you when you're overpaying. Looni detects the difference between what you're paying and what you should pay, then gives you step-by-step instructions to fix it.

What does the free plan include?

Everything — Safe-to-Spend dashboard, behavioral action cards, one-touch bank switching, partner arbitrage, Looni Tree & streaks, Money Leak Scan, and your Looni Score. It's $0 forever, funded by referral fees from partner banks when Looni saves you money.

What extra does Pro ($4.99/mo) give you?

Pro unlocks the full AI toolkit: unlimited AI Coach sessions, Credit Card Optimizer, Bill Negotiation AI, Rent Rewards Optimizer, advanced analytics, and priority support. It pays for itself within a week for most users.

Is this only for Canadians?

Yes — Looni is purpose-built for Canada. Our financial intelligence is calibrated to Canadian banks (TD, RBC, BMO, CIBC, Scotiabank), Canadian telecom pricing, TFSA/RRSP rules, and Canadian merchant data.

Are my banking credentials safe?

Yes. Your banking username and password go directly to Plaid's encrypted vault — they never pass through or get stored on Looni's servers. We only receive read-only transaction data after you authorize it.

Private beta · Canada

Be first to play
your money.

Join the waitlist. Invite friends. The earlier you're in, the sooner your loon hatches.

Canada's independent financial optimizer · not financial advice · Looni is not a bank · read-only via Plaid.

Talk to us 🐦

Love it, hate it, found a bug? The loon reads everything.

🎉 Thanks — we got it. The loon's on it.